You probably don’t have time to read another business book. But ask yourself, Can you afford not to read this one?
From a leader who has managed high-flying, high-stakes, and high-tech organizations comes a book about what it really takes to lead people and institutions through a major crisis, through the most perilous and unforgiving circumstances, and to survive and thrive against all odds. JetBlue co-founder and former Navy TOPGUN chief instructor Dr. Mike Barger helps us see why exceptional leadership is immensely challenging by vitally important when organizations find themselves amid turbulent times. He gives it to us straight in a book that is as relevant for aspiring leaders (like MBA students) as it is for seasoned leaders (like Fortune 1,000 executives). Every leader will be forced to lead during a crisis, and it’s time for everyone — from small business owners to nonprofit directors to the corporate C-suite — to make plans for being their best when the worst comes calling.
Travel with Barger into emergency command centers and airport terminals, where key decisions were made during a historic 2007 JetBlue Airways winter-storm crisis. Learn how to step up when you mess up, how to engage and serve your stakeholders, and how to prepare yourself and your organization — operationally, emotionally, and culturally — before, during, and after a crisis.